Why Should I Care About Google Analytics?
Did you know you have a marketing employee that works 24/7, 365 days a year and never asks for time off? Sounds crazy right?
That employee is your website.
Your website has non-stop job responsibilities to perform 24/7 and is the one who acts as your online billboard, information hub, client and community connector, and salesperson for who you are and what you do.
Just like any well-managed human employee, your website employee also needs their own performance review to help determine where they are excelling and where they need to improve.
Wouldn’t it be great to have a simple way to determine:
What leads visitors to fill out a contact form?
Which visitors convert to actual customers?
Where your visitors came from so you knew exactly where to spend your marketing dollars?
What pages your visitors are most interested?
What content your visitors actually want to see and engage with versus assuming?
If you’re ready to leverage the power of your 24/7/365 employee to help maximize your efforts online, then a Google Analytics Audit is for you.
Hi, I’m Jeremy
For the past 8 years, I’ve worked exclusively in Google Analytics - working with both large enterprise companies as well as in small businesses.
In addition to this work, I have trained others in Google Analytics across the country and Internationally.
Outside of analytics, I enjoy traveling, fine art landscape photography, adventuring with my three kids, and am a diehard football fan of my alma mater, The University of Georgia Bulldogs.
What is Covered in a Google Analytics Audit?
Core Implementation
How is Google Analytics installed, and is it a recommended best practice?
Are pageviews and events sending the accurate data?
Are core metrics correct?
Is cross-domain tracking set up, if necessary?
Are landing pages functioning properly?
Is there anything in the implementation that violates Google Analytics terms of service?
Primary Reporting Issues
Are best practice filters used for your reports?
Are your page-level reports experiencing any issues that lead to incorrect data?
Are page reporting capabilities set up to best analyze your website?
If necessary, is e-commerce tracking in Google Analytics set up correctly?
Are you properly tracking events on your page, rather than just pageviews (video plays, scrolls, form submissions, etc)?
Are you correctly using goal tracking?
Have you personalized Google Analytics with Custom Dimensions and Metrics?
Are you set up to track what users search on your site?
Marketing & Acquisition Data
Are your marketing campaigns being properly tracked in Google Analytics?
Do you have properly defined marketing channels for your acquisition to roll up to?
Are your Google marketing accounts linked to Google Analytics?
Have you defined audiences for analysis and retargeting?
Are you utilizing the ability to import marketing cost data from non-Google marketing efforts?
Administrative & Account Architecture
Is your account structure defined in a clean and clear manner?
Are your user management settings defined according to best practice?
Are marketing and session timeout settings correctly in place?
Have you linked your Google Analytics account to Google Signals?
If capable, have you set up User ID tracking for logged-in users?
Are you properly filtering out unwanted bot tracking from Google Analytics?
FAQ’s
-
I have worked fulltime for the last 8 years exclusively in Google Analytics for both extremely large enterprise companies as well as small local businesses.
In addition to this work, I have also trained others in Google Analytics around the country as well as internationally.
-
Your Audit will be presented directly to you with the ability to ask questions for clarification. In addition, you will receive the full slide deck used to present your results in PDF form.
-
Each part of the audit is graded using the categories of:
Passes Audit
Opportunity for Growth
Needs Improvement
Urgent Fix
-
Yes! All Audits will contain a summary slide with every recommended action to be taken following the Audit.
-
Yes. I can also Audit your Google Tag Manager, Google Optimize Implementation, as well as your reports in Google Data Studio.
-
Absolutely! I offer a wide variety of consulting options to help you with your Google Analytics that can follow your Audit. In addition, I also offer consulting on Google Tag Manager, Google Optimize, and Google Data Studio.
My Approach to Analytics
I consider my approach to analytics to be different than most. I view analytics through a holistic lens. Analytics is not just about data points, those “data points” are actually tied to real people. There are humans on the other side of those metrics, so my approach is to analyze the data through both metrics and human connection.
Pricing
Google Analytics Audits start at $1500.
Because your website and Google Analytics implementation are unique, prices for an Audit may vary based on the complexity of your setup. This includes the additions of auditing other tools that you may be using within your analytics stack, such as Google Tag Manager, Google Optimize, or Google Data Studio.
Timeline & Expectations
From the time of contract and payment until the presentation of your audit usually takes two weeks. This can adjust if there are additions to your audit due to the complexity of implementation or other tools that need to be audited. The goal of this timeline is to provide enough time to do a deep dive into your Google Analytics setup, but a quick enough turn-around time in order to get the ball rolling on ensuring that your Google Analytics is set up so that you can take advantage of your Google Analytics data as quickly as possible.